Apis Mental Health & Grief Counseling | Our Mission, Vision and Story

Mission

Apis Mental Health & Grief Counseling PLLC provides compassionate, evidence-informed therapy to individuals navigating grief, mental health challenges, and life transitions. The practice is committed to walking alongside clients through the complexities of loss and emotional pain—fostering resilience, hope, and meaningful healing in every season of life.

Vision

To create a compassionate, connected community where individuals can access meaningful support through therapy, education, and shared healing spaces. By reducing stigma, increasing awareness, and offering grief-informed care, we envision a future where no one has to face loss or emotional pain alone.

Headshot photo of Jennifer Apley, licensed Minnesota mental health therapist wearing blue shirt and green trees in background.

Meet Jennifer Apley, MSW, LICSW

Founder / Therapist

Click to Read Jen's Bio Here!

Our Founding Story — Apis Mental Health & Grief Counseling PLLC

  • For over 20 years I, Jennifer Apley, have been helping people through a variety of roles who are struggling with mental health, grief experiences, and life adjustments. I have always felt blessed to have found work that genuinely aligns with my soul in being able to help others.

    In August of 2023, my own world shattered when I lost my beautiful 16 year-old son to suicide. My son struggled with his own mental health symptoms including Attention Deficit Hyperactivity Disorder (ADHD), depression and anxiety for several years. After losing him, I wasn’t sure I could continue this work but soon after I knew that my work was not over and my passion to help people only grew stronger.

    After his death, I founded Apis Mental Health & Grief Counseling PLLC with two goals in mind:

    1. To continue individual psychotherapy with clients

    2. To combine my clinical knowledge & expertise with my personal experience in order to raise awareness to mental health, suicide prevention, grief education and more

    It is through this lived experience, I feel an even deeper level of understanding and compassion for the struggles each person faces. Each loss and life struggle is unique and hard. My hope for my clients at Apis Mental Health & Grief Counseling is that you never feel you have to face your battle alone.

    While this is my story, it will never be the focus of any session with you. Our time together is your time to feel seen, heard and supported in a way that I often found was hard to come by after my loss.

Photo of teenage boy holding brown dog while on a Minnesota farm with a sunset in the background.

Behind the Design of Apis Mental Health & Grief Counseling PLLC

Green owl on a branch with a circle around it and a bee. Logo for Apis Mental Health & Grief Counseling PLLC -adult online therapy in MN.

  • The name Apis is the latin term for “Bee.” Not only did I feel it was fitting as it is resembles my last name but I always called my son “B” and soon after he died I found, and continue to find comfort in signs I receive often in the form of a bee. The logo represents two signs of comfort I receive: a bee and an owl. Both represent the light I search for in the darkness. The circle around the design represents for me peace and the knowing that my son and I will always be connected & love never ends.

  • The colors and imagery of my brand were chosen with deep intention—to reflect the healing, grounding presence of nature and to honor the memory of my son, who found joy in the outdoors and awe in a beautifully painted sky. The greens, purples, and navy blues echo the quiet strength of mountains, the calm of twilight, and the peace that comes from being surrounded by nature. These elements mirror the sense of serenity I hope clients experience in our work together. I want this space to feel comforting and safe. A place of peace, reflection, and healing, where you’re invited to breathe deeply and feel held in whatever pain brings you here.